Create a streamlined, low-maintenance social media campaign designed to engage a younger audience and drive fundraising for breast cancer research, centered around the tagline: “It’s not we can—it’s we will find a cure.”

Instead of simply continuing the can drive, #CrushTheCan transforms it into an interactive, peer-driven movement. The concept invites participants to record themselves crushing a can, capturing a brief moment of strength and determination, before nominating others to do the same and contribute to the cause. By shifting the focus to participation and sharing, the campaign naturally amplifies reach while staying closely tied to its core goal of collecting cans.

Developed a social media strategy for a cancer research nonprofit; Created the “Crush the Can” Campaign; Collaborated with a team of 20 on branding materials & logo design to strengthen the organization’s visual identity and outreach.